https://www.ericsonnenschein.com/eric-jay-sonnenschein-old daily 0.75 2024-12-01 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/4f6f6879-e8a2-400c-a485-484d8aa381dd/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107849-E75T9PER3LNEIZEQUE4K/20140301_Trade-151_0124-copy.jpg Writer • Artist OLD https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107849-E75T9PER3LNEIZEQUE4K/20140301_Trade-151_0124-copy.jpg Writer • Artist OLD https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107849-E75T9PER3LNEIZEQUE4K/20140301_Trade-151_0124-copy.jpg Writer • Artist OLD https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107557-FBX6MGASG2DRTIQU18AD/20140228_Trade+151_0046.jpg Writer • Artist OLD https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107557-FBX6MGASG2DRTIQU18AD/20140228_Trade+151_0046.jpg Writer • Artist OLD https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107557-FBX6MGASG2DRTIQU18AD/20140228_Trade+151_0046.jpg Writer • Artist OLD https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107161-NGKME16CZCOEBDVDB19T/Aro+Ha_0428.jpg Writer • Artist OLD https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107161-NGKME16CZCOEBDVDB19T/Aro+Ha_0428.jpg Writer • Artist OLD https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847107161-NGKME16CZCOEBDVDB19T/Aro+Ha_0428.jpg Writer • Artist OLD https://www.ericsonnenschein.com/eric-jay-sonnenschein daily 1.0 2025-11-24 https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/45d2164d-734e-4d90-a261-2757c512965d/GIG+AD+2.jpg https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/be3631e6-e6e8-4f52-9b8b-879eabc00d90/PERFORMANCE+SHOT+2.jpg https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/02868363-c8bb-4bca-9cd2-315f79d2dfd6/PRIMITIVE+GIG+POSTER.jpg https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/922ef84e-c5b4-4d7b-9f41-8f6af9b5b3ee/DUFFY%27S+POSTER+AD.jpg https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/9378d378-65eb-4416-a9cc-c561c52dd84f/DUFFY%27S+POSTER+AD.jpg https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/2522ce69-3432-405d-ae7c-5421c9474f48/PERFORMANCE+SHOT+1.jpg https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/7135afe0-fbdf-4d98-b072-cd8ec8842bb1/GIG+AD+2.jpg https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/319ffc28-7365-47df-b035-b0851150545f/ERIC_PHOTO-transformed.jpeg https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/5f0a87b8-f2f1-410a-b3f2-2f2608a951c0/Rocked+and+Rolled+475.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/50a4814f-eb5c-4c6f-a31d-8d8741454165/Spont+Rev+Bottomless+Pit+9.27.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/0fac91a6-d630-47af-ac3b-623ca70ea1bf/Spont+Rev+Phenomena+9.27.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/b2f460f4-af88-4676-ab28-977620c39390/9.2.15+Mad+Nomad+Cover+Color+Pic+copy.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/a562bcab-11ed-422c-a3a8-7d93e64619c5/4.27.17_Sartre_Final_Cover+copy.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/12d92499-aa59-4ec4-bbd5-f9d303956479/The+Lost+Poem+copy.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/e69d084b-b840-4c2c-94e1-bcadf9685dde/MAKING+UP+FOR+LOST+TIME+COVER+copy.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/049aef43-ba24-4869-a3ab-70deca8a1ebc/Self+Helpless+3.15.21+CMYK.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/83f363aa-894b-411e-ba0e-4604ff4c923e/All+Over+The+Place+Cover+Art.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/33bb0cbb-1412-44b5-85d8-2d8afc79f0dc/AdNomadCoverwithBorder.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/673f6092-629b-44dc-beac-7df3be05ea3a/CULTURE+CRAZED+COVER+FOR+POSTER+.png Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854124933-Z08ZFG2QKFGIVTJR8PIE/Getty%2BTree%2BCropped.jpg Writer • Artist Getty Tree https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1733383021803-G60NPBFVZ0HSRIF8K4PW/Imagine%252CInnovateAdResized.jpg Writer • Artist The assignment here was to create an ad for ALZA, the marketer of Ditropan, for internal circulation at a major corporate event. The client chose this concept over several others by agency veterans, and was so popular at the company event that ALZA ran it in publications in a play to be bought out. Johnson & Johnson acquired ALZA months later. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/93354f05-750d-4885-835c-bcd40d2b3408/Screenshot+2024-12-01+at+12.28.41%E2%80%AFAM.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854167458-9UUP66991B329WE8XB8K/MUSIC%2BTUNES%2BTHE%2BUNIVERSE%2B%2B9-28-2021%2B%25232.jpg Writer • Artist Music Tunes the Universe https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/8701df38-cc4d-490d-8b29-a854a7ece3e0/Viagra+Ad.JPG Writer • Artist Copywriting is just like screenwriting—it takes more than words to communicate. In this Viagra ad, I turned the scene of a singles bar, a man and a woman, and their dialogue, and transposed them into an iconographic equation.  https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/0ef0e39c-10e9-453f-9264-6412d3d3b9d2/Screenshot+2024-12-01+at+12.39.53%E2%80%AFAM.png Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/f4853b66-3444-43d8-9cfe-c1f38d52555d/Inscrutable+Characters.jpg Writer • Artist Inscrutable Characters https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/7b91de1f-7bff-45d5-b88d-8e484bfe39ed/Regranex+Ad.jpg Writer • Artist I was lead writer of a relaunch campaign for Regranex, a biological topical ointment that promotes healing in diabetic foot ulcers. Since a patient with diabetes may not feel a wound, due to neuropathy, and since diabetes impedes proper healing, even a small foot wound on the foot can develop into an ulcer and eventually to gangrene, necessitating debridement and, in the worst instance, amputation. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/ac6003e0-cd8d-41c1-bcc7-58ae40b334c0/Screenshot+2024-12-01+at+12.37.22%E2%80%AFAM.png Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/7a653d0a-c43d-4669-8b71-7c6fd681785e/CHILD%2522S+MAP+OF+THE+WORLD+%28FINISHED%29.jpg Writer • Artist A Child's Map of the World https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/657f5fd8-002b-44a0-97a2-2d5216655970/Nexium+Ad.jpg Writer • Artist In 1999-2000, Nexium was launched to take the place of Prilosec as the #1 Proton Pump Inhibitor to treat GERD, because Prilosec was going off-patent. Nexium had not been proven more effective than its predecessor, but since it was slightly different in molecular structure and came in higher dosage, it seemed more potent. This ad concept told a "generational" story—Son of Prilosec. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/ff5c7b39-f96a-4e77-b442-359edc6dc966/BATTLE+OF+THE+BANDS+PLASTIGLAS+SIXTYCH.jpg Writer • Artist Battle of the Bands https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/c72cc42e-745f-48cc-ad19-4278bcaf3023/No+Strings+Attached.jpg Writer • Artist Contigen Bard Implants are injectable collagen that would gradually be absorbed naturally in the body.   This ad dramatizes sling therapy, the standard care for stress incontinence at that time, which overcorrected to the extent that patients could not urinate and needed to be catheterized.  https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/68b3c00d-1f33-474f-a862-ac785c618b1c/Rainbow+Tree+2.jpg Writer • Artist Rainbow Tree https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/8cd4095f-a0a4-4af9-bc46-fed3209ae098/AAT+Camouflage+concept.jpg Writer • Artist While preparing a physician awareness campaign for Alpha-1 antitrypsin Deficiency, I interviewed many patients with this rare genetic disorder that originates in the liver . Their disturbing consensus was that doctors often lost patience when COPD therapies did not improve lung function. Some MDs even viewed AAT patients as "head cases." This camouflage concept targets physicians who automatically diagnose COPD symptoms in the conventional manner and thus mistreat it. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854431104-QU5Q8FBL65NM5Y8XL3HV/WALPURGISNACHT.jpg Writer • Artist Walpurgisnacht https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/c755af96-163f-4717-9b1c-144919500c5d/Thelin2Resized.jpg Writer • Artist Thelin was a medication to treat PAH, a disease that afflicts women and drastically restricts breathing. This concept underscored the constriction PAH patients experience. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854784782-5CZXR5JD5J0JVK5HKJ3R/MAN%2BAND%2BGIRL.jpg Writer • Artist Mommy and Daughter https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/b8d3c6cd-9e59-4061-8a4c-b162704f3cfb/Walk+Sign.JPG Writer • Artist To underscore the peril of amputation resulting from diabetic foot ulcers, this Regranex ad explored familiar, pedestrian icons for walking. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732853894335-DSSWO5F58K3XLVB6J5IU/ASCENDING.jpg Writer • Artist Ascending https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/99ea4b1d-8a3d-4b65-bd96-fde51a387747/KY+Dr+Discomfort.JPG Writer • Artist THE LIGHTER SIDE OF LUBRICATION. Pharmaceutical advertising covers a spectrum of products and services. On one end, are biologics, radiation, targeted medicines and immunotherapeutic agents that work in the molecular environment. On the other end, are over-the-counter products that physicians can promote to patients. The premise of this concept for K-Y was that certain delicate moments require a doctor to put aside his prescription pad and recommend a familiar and accessible treatment. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854014458-KKXNHZX3VCD0LAPHDAUL/BROKEN%2BLINES%2BBECOME%2BCROSSES.jpg Writer • Artist Broken Lines are Crosses https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/86b52000-6cea-4066-ad56-459e51fc3131/Xolair+screenshot.png Writer • Artist Xolair was the first biologic therapy for refractory allergic asthma. It is an anti-IgE monoclonal antibody that can reduce the severity of an allergic asthma attack by incapacitating antibodies that circulate after exposure to an allergic trigger. The message of this concept was that Xolair would permit asthma patients to sleep a full night without exacerbations. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854094640-7PLUSMO6Q3BVJEK4Z8NT/CANALS%2BFINAL.jpg Writer • Artist Canals https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/614b60ad-affe-4f63-8bf7-e4e85c40de5d/Synvisc+Ad.jpg Writer • Artist Synvisc for OA of the Knee: "I Get Around!" Most people will develop osteoarthritis (OA) during their lives. It is the outcome of joint wear-and-tear, erosion of cartilage, and degraded synovial fluid. People with OA of the knee often cannot stand up, sit down, or walk down a stairway pain-free. Synvisc, an injectable substance, is indicated for OA of the knee. It is derived from rooster combs and for reasons that are not fully understood, it fortifies and replaces degraded synovial fluid, providing pain relief to sufferers of OA of the knee. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854613427-61KW4HGQRYN8G7BBNJKP/COLORS%2BIN%2BCONFLICT.jpg Writer • Artist Colors in Conflict https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/acd5c7e5-77a4-4c41-911f-df812e9ff867/RESTASISWindshieldresized3.jpg Writer • Artist The physiology of tear film is not well or widely understood.  Dry eye disease is often treated with self-medication.   Patients typically "pour" money into OTC eye drops that give temporary relief without addressing or improving the underlying disease of conjunctivitis sicca. To tell the Restasis story—how it helps patients make their own tears—we needed to explain tear film, to establish the chronic and degenerative pathology of dry eye disease, and to expose artificial tears as providers of ephemeral relief.   https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732853927043-8106M34V0DCR4DV1GBPC/BLUE%2BDANCER%2BAND%2BFRIENDS.jpg Writer • Artist Blue Dancer and Friends https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/45940a8d-2270-40d8-b756-a3cf2f2b22df/Premarin60thAnniversaryAdResized3.jpg Writer • Artist Premarin and Prempro were once blockbuster hormone replacement therapies, with a collective reputation for mollifying hot flashes, reducing bone loss, and promoting heart health in women in menopause. One of my most significant advertising achievements  was a special campaign concept to celebrate Premarin's 60th anniversary with a national essay-writing contest. Devising prompts and reading 1000s of essays came naturally to me from my years of teaching English and reading SAT essays for the College Board. Thousands of women wrote about the liberating impact of Premarin products on their careers and lifestyles. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/a8167ebc-d5f6-49d9-9fd0-db7b16804e91/CRICKET+PLAYER+1.jpg Writer • Artist Cricketeer https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/ad7ae52a-3c1d-47bc-866e-e193a94e3214/RESTASIS+FOCUS+ON+DRY+EYE+DISEASE.jpg Writer • Artist One of the most important roles of medical writing is changing how people think about an illness. Dry eye disease is an inflammatory disease in which an individual cannot produce an adequate tear film, resulting in corneal damage. The message of this concept is that dry eye disease is a problem rheumatologists might treat since it has a similar pathology to other inflammatory diseases and is often a comorbidity of them. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854950313-4ZJC2FVXYA2DVMLIV1C6/DISSOLVING%2BCONSTRUCTIONS.jpg Writer • Artist Dissolving Constructions https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/7db0282d-f6ff-41e1-8da2-9fe0166e9566/IMBRUVICA+PROP+DECK+SLIDE.png Writer • Artist I wrote, researched and annotated a 25 slide presentation on the microenvironment of chronic lymphocytic leukemia and mantle cell lymphoma, the way in which ibrutinib circumvents these diseases and cost benefits of treating these cancers with this new therapy. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/800ae716-35f1-4ccc-859b-a1eb9089d310/EARTH%27S+CORE.jpg Writer • Artist Earth's Core https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/9a48832a-cdfb-41ff-ab4b-499a8ca49a77/Pulmozyme+FAQ+.png Writer • Artist This FAQ was developed for Pulmozyme, a remarkable medication that cuts through the mucous molecules that line the tubes of the lungs, thus helping cystic fibrosis patients fend off illnesses. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/b728a421-22e0-43e7-91f2-460da74a58e4/GOLD+MENAGERIE.jpg Writer • Artist Fiery Sky and Green Earth https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/81ba2511-a4fe-4f07-a461-d0b3d273b5ac/High+and+Dry.jpg Writer • Artist Stress urinary incontinence affects women of all ages, resulting in embarrassment, inconvenience and a limitation on activities. This product was a collagen implant injected into the urethral neck to help block involuntary incontinence. The message here was that with the use of this product, a patient with stress urinary incontinence would now be free to do anything. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/a0923827-c177-469f-963b-1d1564984e5d/MAN%2C+WOMAN+AND+DOG.jpg Writer • Artist Man, Woman and Dog https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/16975bdb-a578-4ebe-b141-761fa9d13736/Pampers.jpg Writer • Artist One of my first assignments in pharmaceutical advertising was for Pampers, the P&G juggernaut for baby's bottoms. It was fun writing for a product that sold itself, but the doctors to whom the ads were directed were not entirely comfortable with selling new mothers on disposable diapers. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/c50b5657-4454-4096-a2b3-cc89d15ffc1b/PARTY+PEOPLE+ARTIFICIAL+BACKLIGHT.JPG Writer • Artist Carnival Party https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/8c3f22c5-86f0-48b1-8bb8-dcdb31ef93be/LongBeachMedicalCenterAdResized.jpg Writer • Artist Fear is one of the principal obstacles to care. A person with chest pains may be likely to ignore this symptom if he believes that acknowledging it will result in open-heart surgery. The message of this ad was that there are many other approaches to heart care. This was one of my first assignments and printed ads. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/9cfd0e26-4d22-4efb-b7ae-b98bbcfbc3de/SWORDFIGHT.JPG Writer • Artist Don Quixote https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/c95eaac8-3387-4fb3-a1a2-1d5d0bd78a23/Village+Charm%2C+Chelsea+Chic.jpg Writer • Artist Real estate advertising is all about branding a property, making its features distinctive and creating a mystique around it. In this case, I turned a co-op in the Meatpacking District into a beach side resort. (A beach along the Hudson River was being planned at the time.) https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854996420-JPSVY5T9B6TQ1FU5SSZY/REACHING.jpg Writer • Artist Reaching https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/bcb9e5c8-da05-4673-b460-0e9c277bba5c/Infinity+Courts+Ad.JPG Writer • Artist I got my first agency job by writing a brochure to promote a residential building in downtown Manhattan. This brochure was for a luxury residence on West 34th Street near the Javits Center. The neighborhood was not yet upscale like Chelsea or trendy like Hell's Kitchen. Frankly, it was barely a neighborhood, at all. To become one, it needed a name, so we called it TUNJAV. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854505272-H89NCX63I2BEL8XNIG9Z/TAKING%2BSHAPE.jpg Writer • Artist Taking Shape https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/05ef0c54-75af-4241-bdbf-df69ec6de554/Crystal+Springs+Back+9+Ad.JPG Writer • Artist SELLING A DREAM @CRYSTAL SPRINGS— I have never played a hole of golf, yet people I know love it so much they'll play nine holes in the snow. Crystal Springs, a resort community in Vernon/Great Gorge, New Jersey, had nine golf courses--a duffer's paradise. I entered his dreams to write this ad. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/183e3fc8-def2-4a6f-8db9-a76ccce66a7e/TROUBADOUR%2C+LADY+AND+THE+SPIRIT+OF+LOVE.jpg Writer • Artist Troubadour, Lady and The Spirit of Love https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/561b2b27-464d-4752-8107-2762f34f96c6/Helmsley+Building.JPG Writer • Artist BUILDING OR BILLBOARD?— A rival real estate agency devised a simple ad out of borrowed interest: a license plate reading "Licensed to Rent." It was a sensation. Fast, iconographic ads became the trend, so I branded a New York City landmark skyscraper like an Absolut bottle. During the holiday season I'd seen the building in question lit like a crucifix. We transposed this seasonal gesture into a self-promoting billboard. Our effort confirmed an advertising truth: an intriguing visual concept with fewer words and cleaner lay-outs can have greater impact. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/8ff7fc06-5e02-4f90-9fc3-36f2cffa7413/BATHROOM+PLASTIGLAS.JPG Writer • Artist Mr. Greenjeans Feeing the Animals https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/109ac98a-a047-4570-90fd-45a312c712a2/Ben%27s+Bourguinon.JPG Writer • Artist One of my first concepts was a rebranding of Uncle Ben's rice as a component of a gourmet recipe. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854358604-L684PC1O2KBVQO8OV97Q/WOMAN%2BON%2BHILL%2BPLASTIGLAS%2BARTIFICIAL%2BLIGHT.jpg Writer • Artist Woman on a Hill https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/88a6cb8d-b94e-460b-a075-220e3882e89c/Birchwoods+JFK+Restaurant+Ad.JPG Writer • Artist Our client was a restaurant near JFK Airport. We called attention to the unlikely appearance of great food in a remote outer-borough restaurant. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/157f5c0c-fee3-4f6c-86cf-40e5dac82463/AWAKE+AND+DANCE+2.jpg Writer • Artist Awake and Dance https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/f9cc21e0-9276-4583-b2cb-dc83c853359f/Avalon+Bay+Ad.JPG Writer • Artist NPM, my first agency, pitched a national rental corporation (REIT) called Avalon Bay. Avalon Bay operated rental communities across the US. marketed as temporary housing for relocated executives. They were luxury, modular apartments, with conference rooms, health clubs and other amenities. Avalon Bay used this ad to introduce their brand, and it appeared in the Sunday New York Times. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/6647d93c-e432-4002-a339-414ba371d6e1/Cricketeer.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/31f3bc46-adf9-4374-bec7-5472e38f51a5/Blistex.JPG Writer • Artist In this humorous ad, I use the iconic sailor kiss in Times Square to highlight the importance of a well-Blistexed lip. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/c0a4f694-8362-420c-9438-1b5e21977927/Dancers+in+the+Storm.jpg Writer • Artist Dancers in the Storm https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/b4633112-a0ca-40b3-8012-57b59841ccb0/Kaplan+Headstand.jpg Writer • Artist Getting a good score on standardized tests to be accepted at "one's dream school" is a mania that has fueled a burgeoning multibillion dollar industry. I tried to give it a light touch. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/30671f9e-c2c6-4432-a081-74501b9f8c5d/COMBO.jpg Writer • Artist Combo https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/25a06e35-eb07-4f41-9183-f5d125a185ec/Greyhound+Buses+Tell+the+Best+Stories.JPG Writer • Artist I was always attracted to the challenge of giving glamor and allure to more downmarket goods. A concept from early in my career, this ad for Greyhound gave bus travel a romantic aura. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/60ad9a92-e5ef-4f76-ac82-2c39cd3ac6a1/FADINGMOSAICPLASTIGLASresized.jpg Writer • Artist Fading Mosaic https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/3c447029-f506-48a8-93a8-0a8f67d8824b/Neverlost+Yoga.jpg Writer • Artist This 70s style ad for one of the first GPS systems plays on the yogi sensibility of "finding oneself" without knowing how to physically get anywhere. https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/5f623139-b88c-4741-9188-caf4c534797e/COOL+COMBO.jpg Writer • Artist Cool Combo https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/976d390e-167f-4a77-b97a-04babf391fc6/EGGHEAD.jpg Writer • Artist Egghead https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1651db79-6c3b-46db-a4d0-17eb65444862/TWO+GRACES.jpg Writer • Artist The Two Graces https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/df7af0f3-5917-4e42-bb50-536f17015d00/CARNIVAL+PARTY.jpg Writer • Artist https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/59a127f8-b7ce-4f2b-844b-dc6341b71e4c/REED+PLAYER.JPG Writer • Artist Reed Player https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/c5b1656c-8fd1-49b3-896a-043c2c9972a9/Syxtych+Lower+Central+%2522Cubist+Calypso%2522.jpg Writer • Artist Cubist Calypso https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/5149edba-690f-42eb-99d1-483cb37ebc61/Syxtych+Upper+Right+%2522So+Many+Faces%2522.jpg Writer • Artist So Many Faces https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/cf26819e-3d14-4ba5-a700-f99f94acaa9a/Syxtych+Lower+Left+%2522Lady+Liberty+%26+Gang+Green%2522.jpg Writer • Artist Lady Liberty and Gang Green https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/c40829b8-8f3b-4def-97ae-1b256edd5206/PARTY+ANIMALS.jpg Writer • Artist Party Animals https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/534282c7-ff28-4c9b-bd31-2eb217a47264/Syxtych+Lower+Right+%2522Blue+Diva+%26+The+Troubadours%2522.jpg Writer • Artist Blue Diva and the Troubadours https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/a2aebe8e-a42d-48b4-a0c1-d18c2cdc868b/SEE+LIFE+4.jpg Writer • Artist See Life https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/8ff21027-c104-45e2-afe4-56e64781a1ca/A+COUPLE.jpg Writer • Artist A Couple of https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/20091748-2418-4711-807a-f2d75aac5d37/Going+Shopping+Stained+Glass+Cropped+-+1.jpeg Writer • Artist Going Shopping https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/58718619-f9e9-4dd3-b3aa-bcf1b4d65053/ORGANISMS+OR+ABSTRACTIONS%3F.jpg Writer • Artist Organisms or Abstractions? https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/8c0ea364-52e8-4096-b16e-9338d78e83dd/COURTSHIP.jpg Writer • Artist Courtship https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/388176f2-8fbf-4253-89b3-14990fa27c15/BLUE+SLEEPER+AND+BLUE+BIRD.jpg Writer • Artist Blue Sleeper and Blue Bird https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/6435ab94-0cd2-4485-af47-caa2c74fb557/Sixtych+Upper+Left+%2522Fiddler%2C+Femme+%26+Family%2522.jpg Writer • Artist Fiddler, Femme, and Family https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/6b97c475-2b57-46e2-8d2e-bba3694ffc65/Syxtych+Upper+central+%2522The+Runes%2522.jpg Writer • Artist Runes https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1733001844328-2ECJCKGJGGA2PBI0MRM7/MELTING%2BMUSIC.jpg Writer • Artist Melting Music https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/dfd9a1e6-c2bc-4442-87c5-bd7589d1060a/PARTY+SCENE+ARTIFICIAL+BACKLIGHT.JPG Writer • Artist Party Scene https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1732854558026-QN5SA2AR7CQ0ZYDMTUUW/SOLID%2BCONSTRUCTIONS.jpg Writer • Artist Solid Construction https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/e2db19c6-2360-4df2-bed3-cdce30690a3d/Random+Design+Late+Afternoon.jpg Writer • Artist Random Design https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/1e7b76c8-2cfe-4d59-b6f9-3353c8c5c7db/ICONIC+COUPLE.jpg Writer • Artist Iconic Couple https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/08d33a50-1600-4448-a205-b64f6e83f198/Rainbow+Grove.jpg Writer • Artist Rainbow Grove https://images.squarespace-cdn.com/content/v1/6747baf25c62940bda573274/90ba4094-b450-4d0c-acc2-b4de032ed666/SELFIE.jpg Writer • Artist Selfie